Digital marketing services in Mohali (Chandigarh)

One stop solution for all digital marketing requirements

1. Executive Summary

Increase your website traffic and leads with Simson Softwares Pvt. Limited’ proven methods.

Creating an effective, yet comprehensive online marketing plan requires different Search Engine techniques available for achieving your online marketing goal. To help you meet your business goals and objectives, Simson Softwares Pvt. Limited provides a complete range of digital marketing services such as SEO (Search Engine Optimization), SMO (Social Media Optimization), PPC (Pay Per Click), SEM (Search Engine Marketing), ORM (Online Reputation Management) etc.

Every month, over 450 million Internet users worldwide perform around 11 billion searches. If even a small fraction of these searches pertains to your business, you could potentially be losing money in monthly revenue if your website isn’t properly optimized.

That’s why search engine marketing techniques are very important for your business. We have the expert and skilled team which helps to get your website to the top and keep it there.

Optimizing a website for the major search engines will help ensure your website ranks with the most relevant keywords when consumers search. No company can afford to miss client opportunities because they’re not ranked properly.

The most important aspect of any successful search marketing campaign is metrics. Planning, implementing, and measuring correct ROI on the site is crucial to ensure the success of any client campaign – and Simson Softwares Pvt. Limited ensures that your campaign is managed optimally by making the right decisions, based on correct and timely reporting.

This proposal covers all the available options, and a detailed description of how each option should be applied to achieve of your desired goals.

1.1 Why Search Engine Optimization?

1.1.1 The Search Results Golden Triangle

Natural or Organic search results get expressively more attention and click-through from Search Engine users. It is a proven fact that 77% of people that search for products and services use the natural listings or search engines a lot more than the paid sponsored search results. Users trust on the natural search result, which leads to a higher conversion rate that helps to increase customer’s business ROI.

2. Organic Search Engine Optimization

2.1 Optimization Campaign Overview

For increasing or improving the ranking of your website, we will identify the most popular and relevant keywords that will drive traffic to your website as well as analyzing the keywords that drive visitors to your competitor websites.

Our proven optimization process allows you to target the relevant pages and specific keyword terms for those pages, reducing the guesswork and increasing visits and sales dramatically.

After we establish all your major keywords we won’t stop there, always researching for emerging trends, and constantly expanding the keyword sets to increase category coverage.

Once the websites are optimized, they will obtain increased top algorithmic/organic search placements on search engine results pages (SERP’s), thus helping to increase the number of targeted visitors to your site.

2.2 Phase 1: Pre-optimization activities

2.2.1 Site Indexation

The most important aspect of SEO work is site indexation by the major search engines. To reach your potential audience via search engines, the website and any additional pages not directly accessible need to be added to the search engine databases. Without this happening correctly a site cannot gain any organic site traffic from search engines.

Search engines use applications called “spiders” or “bots” to crawl through the site and add pages to their index. The process of indexing a website by search engines averages from 2 weeks to 2 months. Over 75% of all sites aren’t being indexed properly due to poor design and site structure.

2.2.2 Current Link Popularity Analysis

Link popularity is measurement based upon the number and weight of inbound links to the page.

Link popularity has a great influence to page visibility in search engines and they calculate link popularity based upon proprietary algorithms. To increase link popularity, a webpage must have a sound number of inbound links from high quality sites. These links can be both from brand websites, as well as external or 3rd party referrals.

2.2.3 Keywords analysis

Keyword analysis is an important phase needed for site optimization and consists of the following:

Site Goal Identification:
Identify the website’s core business objectives and desired visitor actions (conversions).

Keyword Research / Master Keyword List Deliverable:
Perform keyword research, analysis, and create a Master Keyword List consisting of all potential keywords for your site and other sites that you may own based on relevancy and popularity.


2.3 Phase 2: On-Page Optimization

A significant component of making a website visible to search engines is the development of a search engine friendly website structure and careful density of these pages with selected keywords. In will start by evaluating your website(s), several changes may need to be made to your website structure in order to achieve high search engine rankings.

2.3.1 Head Section

<HEAD> section is most important from search engine optimization prospects it covers most important information for search engines to determine the page theme, instructions to indexing the pages. The ideal <HEAD> section should include the various tags in following manner:

  • Title
  • Description
  • Keywords
  • Important instruction for spiders like

<meta name="robots" content="all" />

<meta name="revisit-after" content="10 days">

The website doesn’t represent the Tags in a proper manner. The Tags are not present on the pages currently.

2.3.2 Optimized Titles and Meta <Keywords> and <Description> Tags

Title and Descriptions are also very important areas of optimization. Title and Descriptions should be unique for all the pages using targeted keyword phrases.
Once the targeted keywords are defined it is recommended to change the title, keyword and description meta tags to use appropriate key phrases.

The optimal length for each tag is the follows:

Title: Tag - 6 to 10 words
Description: Meta-Tag up to 200 characters
Keywords: Meta-Tag - 200 to 500 characters.

2.3.3 ALT Tags

Search engine spiders cannot understand any type of written forms of Images and/or graphics. Alt tags are used to describe the images on your website.

Not all images are supplied with appropriate alt tags in the current site structure. We recommend creating alt tags to improve presentations separation, user experience and site visibility in search engines.

2.3.4 Heading Tags

Another very important tag to give “weight” to your key phrases that you want to target are Heading tags. The Heading tag tells the search engines what a particular page or paragraph is about. This, combined with the Title tag, is a very effective strategy in targeting certain key phrases.

Your website may not be making proper use of Headings. When targeted keywords are determined, placing various headings using target keywords could significantly improve your site’s ranking.

2.3.5 Page Content Placement

To obtain listings for key phrases, the text of a site must support those terms, preferably on more than one page. The additional text at the bottom of each page is enough for the amount of textual content that needs to be on each page.


2.4 Phase 3: Off-Page Optimization

2.4.1 Broken Links/Dead Links

Dead links refers to pages that no longer exist, but currently are linked to and from various pages on a website. These ‘dead’ links can result in many 404 Page Not Found Errors. A 404-error message is served when a requested URL cannot be found. This most often occurs when a web page has been moved to a new URL, or a page has been removed from the website completely. It’s always advisable to get rid of such links either by placing custom error page or 301 redirects. If the page no longer exists, then the links to it should be removed. If the page was moved to a new location, then it’s recommended to redirect all the requests to the new location.

2.4.2 Text Links/Anchor Text

Using key phrases in the internal links and external links (those pointing to the site) can dramatically help SEO rankings. More text links might be considered to go in the bottom page copy and in the footer that may contain targeted key phrases. We recommend utilizing keywords as anchor text to link various pages for the purpose of better anchor text optimization and inter linking of the pages through the contents.


2.5 Search Engine Submission and Directory Inclusion

In addition to optimizing a website for search engines or paid search campaigns, many search engines offer a submission service (often referred to as Paid Inclusion) whereby a website can be submitted to a search engine for evaluation and inclusion. Submission to search engines is a manual process and, in many instances, there is no fee by the search engines for reviewing and submitting a website.


2.6 Google Base Services Submission

What is Google Base?
From Google Base’s FAQ:
“Google Base is a place where you can easily submit all types of online and offline content that we'll host and make searchable online. You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle, Google Base and Google Local.”

How will your site benefit?
Base allows you to upload listings including detailed descriptions and images and when your result appears in a search, it will have a link to your site directly.

Google Base allows users to describe their items with detailed information, which Google refers to as "attributes." They essentially tag the item with descriptive terms that will help searchers find content. What makes this good is that Google Base submissions won't necessarily stay in Google Base and may appear within regular Google results.


2.7 Google Site Map Submission

What are Google Sitemaps?
"Google Sitemaps is an easy way for you to submit all of your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Google Sitemaps you can automatically keep us informed of all your web pages, and when you make changes to a page it will help improve your coverage in the Google crawl."

  • How will your site benefit?
  • Better crawl coverage and fresher search results to help people find more of your web pages.
  • A smarter crawl because you can tell us when a page was last modified or how frequently a page changes.
  • Detailed reports to learn more about how Google directs traffic to your site and how the Googlebot sees your pages.
  • Sitemap Protocol is now supported by all major search engines (Google, Yahoo, MSN) as well as a number of other search engines.

3 Paid Search Campaigns (P4P-PPC-CPC)

3.1 Campaign Overview

Paid Search is a powerful way to get your listings up almost immediately and to have the most prominence on the search results page. With Paid Search, you can address multiple objectives – while other campaigns do not provide the same advantages:

  • Return On Investment (ROI)
  • Find customers at all stages of the buying cycle
  • Discover-_ Research -_ Compare -_ Purchase
  • Share of Voice
  • Brand Awareness
  • New Customer Acquisition

Once your competitive marketplace is analyzed and a comprehensive set of keywords are identified, Simson Softwares Pvt. Limited can launch an effective paid search strategy immediately, your site will be present in top search placements on all of the key search engines, thus increasing the number of targeted visitors to your site.


3.2 Phase 1: Pre-campaign activities

3.2.1 Establish marketing budget and campaign objectives

Before we start researching any PPC or Paid Search campaign(s) we need to understand what your monthly media budget is. This will enable us to determine the proper budgeting strategies.

3.2.2 Develop comprehensive list of applicable keywords

The first step in establishing a successful paid search campaign is to crawl your website to determine relevant keywords that drive traffic to your site.

Below is a table of keyword phrases, ad positions and estimated sales conversions at 30%, 15% and 5% from 1000 clicks – great way to analyze your ROI (We provide all clients with an excel sheet highlighting the ROI on all chosen keywords)

3.2.3 Research competitive landscapes and set bidding strategies

Once your site has been reviewed and analyzed, Simson Softwares Pvt. Limited will take a close look at your competitors. Additional keywords will be added to your campaign based on the competitive learning’s and a bidding strategy (also based on your business objectives and target ROI) will be developed to ensure optimal placement in the search results. After completion, Simson Softwares Pvt. Limited will set tiered bid structure for buckets of different terms and campaign strategies (branded terms, competitor terms, generic terms, product titles, etc.)

* We know what your competitions strategy is--so you don’t have to. Which does beg the question -- what do they know about you?

3.2.4 Develop compelling creativity to drive results

To ensure your paid search campaigns are effective and your efforts are maximized, Simson Softwares Pvt. Limited will create custom titles and descriptions for your listings that will drive results. As experts in Yahoo! and Google’s editorial guidelines, Simson Softwares Pvt. Limited will also ensure that your listings meet their editorial parameters and go “live” as quickly as possible.


3.3 Phase 2: Campaign optimization

3.3.1 Continuous monitoring, tracking of search activity

On an on-going basis, Simson Softwares Pvt. Limited will manage and adjust your paid search campaigns to optimize results: adjust bidding strategies, manage to click volumes and omitting the poorest performers. Simson Softwares Pvt. Limited leverages rules-based bidding techniques which will ensure that you receive the best bid management opportunities available for your campaigns.

When it comes to monitoring your paid search campaigns, Simson Softwares Pvt. Limited will provide the following services in effort to maximize your ROI:

  • On-going tracking of paid search campaigns
  • Optimization and expansions of custom keyword lists
  • Real-time Bid management, using rules-based bidding and true conversion data
  • Knowledge of the competitive landscapes and bidding structures
  • Focus on high-target keywords to lead to the strongest return on ad spend

In addition, we will identify which keywords and referrers lead to orders/leads, compare your ad spending to sales revenue-ROI, and even track repeat customers!

4 Campaign Reporting

4.1 Continuous Monitoring and Reporting

Because search engines continuously change their algorithms and competitors invest in optimizing their websites, it is important to monitor search engine rankings, analyze site traffic, and make changes to the campaigns managed by Simson Softwares Pvt. Limited in order to ensure a high ranking in search engines. To properly monitor your site, we will require the following:

Proprietary JS Tracking tool installation
Install comprehensive tracking tools/scripts to all pages from Phase 1 to provide in-depth traffic analysis and real-time conversions.

Placement Monitoring
Monitor all pages from Phase 1 and work to maintain and improve placements on all major engines.

Keyword Lists
Monitor performance of various keywords on paid search campaigns and look to improve CPCs, include additional keywords to drive incremental traffic to your site.

Campaign Performance Reports
Monitor placements, analyze search traffic, and prepare a weekly summary report for your site.

Optimization Changes
Make “tweaks” or changes to optimized pages to improve performance.


SEO Packages

SEO Package

Basic

Economy

SEO Package Price $500 $750
Duration Monthly Monthly
Competition Analysis Yes Yes
No of Keywords (Final) 15-20 30-50
Review of Content Wording and Structure Yes Yes
SEO Copywriting / Content Editing X Yes
Link Structure / Internal Link Analysis X Yes
Creation of Title Tags & Description Tags Based on Initial Keyword Research Yes Yes
Robots .txt Optimization Yes Yes
Alt tags, Comments tags & Heading tags Yes Yes
Images & Hyperlink Optimization X Yes
Re-Optimization (If required during contract period) X Yes
Canonicalization X Yes
Sitemap: Google / Bing Yes Yes
Google Analytics Yes Yes

Off–Page Link Building Services & Web Optimization

Manual Link Request to Related Sites Yes Yes
Search Engine Submit Yes Yes
Article Submission 10 20
Profile Creation 20 30
Link From DA 30 and above 20 30
Social Bookmarking 20 30
Video Submission Yes Yes
Social Media Accounts (Social Networking) Yes Yes

SEO Reports & Supports

Google Analytics Stats Yes Yes
Link Building Report Weekly Weekly
Monthly SEO Report Yes Yes

Exact costs can be submitted once we’ve had a chance to review your website*.

Contract period should be for at least 3 to 6 months as this much time is required to implement all changes and also to start obtaining maximum rankings in search engines though the initial rankings will start reflecting just after a month of our SEO campaign.

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